The Gift of Life program has kicked off the Pink Shopping Card Project with the “Pink Strut” which was held Oct. 27 at Parkdale Mall. The Pink Shopping Card Project benefit’s the Gift of Life breast cancer program.

The breast cancer program makes approximately 1,800 free mammograms and clinical breast exams a year available to medically underserved women per year throughout Southeast Texas.

Through Monday, Nov. 7, purchasers of the Pink Shopping Card, a $50 tax deductible donation, will enjoy a 20% discount at more than 600 participating merchants.

As an added bonus this year, card purchasers also have an opportunity to win prizes, including a 55 inch LED television, an Apple I-pad 2, and tickets to see Cirque du Soleil’s performances of Dralion at Ford Arena in November.

For more information, call the Gift of Life at 833-3663, or visit