Champions for Kids joined forces with Kellogg Company and Diamond Foods to collect breakfast food items for school-aged children during an April SIMPLE Giving promotional period. In addition, Champions for Kids is donating a total of  $48,000 to 12 school districts that collected the most donations. One of the school districts chosen was BCISD. The school district was chosen as a regional winner, and received a $1000 dollar donation.

The program launched in participating Walmart stores during April, with a goal of supporting as many children in need as possible. Walmart customers participated by purchasing and donating breakfast food items at local, participating Walmart stores. All donations will go to children in local schools near each participating Walmart store.  In addition to the food donations, Champions for Kids is donating four $10,000 awards to the school districts in each Walmart division that collected the most donated items at a single store. Plus, eight $1,000 regional awards are being given to the top collecting school districts of each region. This money can go to providing additional breakfast food items and hunger education in
the school district.

More than 9.8 million kids receive free or reduced priced school breakfast on average each day, but 10.6 million eligible kids go without. Hunger has a huge effect on how a child performs in school. In fact, nine out of ten teachers say having a healthy breakfast is key to academic achievement. SIMPLE Giving is a monthly Champions for Kids initiative that unites and leverages the scale of retailers and corporations, in partnership with communities, to create programs that provide resources and services for children from early education through K-12 schools.