Music consumption habits have changed, no one fills their music players with single genres of music; real people listen to songs. Free FM doesn’t have a traditional “format”, but instead is “free” of the genres assigned by record companies and concert marketers. Our free of “genre” approach allows for familiar “hit” heritage music and new music discovery. Free FM’s musical variety, companionship, humor and information has brought fun back to radio listeners … Free of the old rules and free of corporate mandates.

Free FM is a wholly new approach to terrestrial and digital radio. ( Created right here in Beaumont in 1983, the Walton & Johnson started their whirlwind radio personas at the former KWIC in Beaumont. They are glad to return home – something they always planned to do.

Excel Media (KXXF) is owned by John Walton, a partner in Walton & Johnson L.L.C., syndicator of the Walton & Johnson Morning Program. This show is a premier morning program with a long and proven record of attracting a large and affluent audience at radio stations in major markets (every market is important to WJ) across the nation…KLOL KKRW KPRC Houston…KISS KBNN Dallas/Ft Worth…WHBQ New York City…WRNO WEZB WBYU New Orleans. Today the Walton & Johnson Show boasts top ratings in Baton Rouge, Lafayette, Shreveport, Alexandria, Biloxi/Gulfport, Hattiesburg and Rome, GA.

The same type ratings are anticipated here in the Beaumont/Pt Arthur area.

The legal call letters for the station are KXXF, and they are licensed to Winnie.