H-E-B will donate $100,000 to the American Red Cross and will begin accepting customer donations for the families and communities impacted by the recent Texas floods and tornadoes. Today, all H-E-B, Joe V’s Smart Shop, Mi Tienda and Central Market stores across Houston launched a statewide tear pad campaign offering customers an opportunity to support victims by donating in increments of $1, $3 or $5 to their total grocery bill.

All monies accepted will benefit the American Red Cross for Texas Flood and Tornado Relief, and will assist the organization to quickly respond to the needs of individuals and families impacted. One hundred percent of all funds received will go towards disaster assessments, clean drinking water, food and temporary housing.

“H-E-B is committed to supporting our customers across Texas.  We are diligently working to provide relief to the communities affected by the recent floods and tornadoes,” said Winell Herron, group vice president of public affairs and diversity for H-E-B.  “H-E-B’s tear pad campaign offers a convenient and efficient way for our customers to make a difference in the lives of thousands of families in need.”

Providing aid in times of disaster is the cornerstone of H-E-B’s Helping Here philosophy, which promises to stand by communities during times of need. In the wake of the floods affecting H-E-B communities, company Partners (employees) are distributing more than 5,000 Disaster Relief Cleanup Kits to residents returning to their homes. These kits contain most  needed items like trash bags, paper towels, bleach, all-purpose spray cleaner, gloves, sunscreen and insect repellent. More than 15 H-E-B stores near impacted areas are providing additional direct relief and needed items.

For 110 years, the company has demonstrated its commitment to communities in crisis by donating financial support, emergency supplies, drinking water and food, as well as providing efficient ways for customers to assist those affected by a natural disaster.

H-E-B, with sales of more than $22 billion, operates more than 360 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 110th anniversary throughout 2015. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 85,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.