Non-profit organization Please BE KIND to Cyclists and the Texas Department of Transportation jointly developed a series of 10 public service announcements (PSAs) from its DriveKind RideKind program centering on motorist and cyclist safety while sharing the roadways.
A report from the National Highway Traffic Safety Administration (NHTSA), shows that 743 cyclists were killed in motor vehicle related collisions in 2013. Of these 743 cyclists, 48 of them were killed on Texas roads. Unfortunately, Texas fell only behind California and Florida in the number of deaths that year.
To view all of the PSAs, visit the DriveKind RideKind website or subscribe to our YouTube channel. We encourage you to view and share these PSAs with friends, loved ones and on social media.
The mission of DriveKind RideKind is to educate and inspire all road users toward a safe behavioral change and to encourage personal responsibility.