Nonprofit was the top vote-getter in Facebook competition
Thanks to more than 5,500 votes from Facebook users, the Julie Rogers “Gift of Life” Mammogram Program will start 2011 with a $25,000 grant from the Entergy Charitable Foundation.

The “Gift of Life” was the top vote-getter among five Texas charities in Entergy’s The Power to Care Facebook Challenge.

“We are very grateful to Entergy for selecting the ‘Gift of Life’ as a participant in the Power to Care Facebook Challenge and deeply moved by the tremendous outpouring of support from the region,” said Regina Rogers, “Gift of Life” founder and chair. “Our purpose is to save lives, and with Entergy’s generous cash award, we will be able to further that mission of providing lifesaving screenings, access to treatment and cancer education for thousands of Southeast Texans each year.”

The grant to “Gift of Life” will be used to support its many programs including, providing free mammograms and prostate cancer screenings for medically underserved women and men. The program also provides extensive regional educational outreach for high school students, adult groups and health fair participants, reaching more than 18,500 people each year. It also provides crucial tobacco prevention and cessation information for hundreds of youth and adults through the Don’t Smoke Your Life Away Tobacco Program.

The Facebook competition began in early October and allowed anyone with an account on the social network to vote twice a month for one of five charities. Similar competitions were held in Entergy’s service territory in Arkansas, Louisiana, Mississippi and New Orleans.

Entergy gave away $125,000 in five separate $25,000 grants. Additionally, the remaining agencies each received $1,000 for their participation in the campaign. In addition to the Julie Rogers “Gift of Life” Program, other Texas charities in the competition were:
• Art Museum of Southeast Texas.

• Education for Tomorrow Alliance, Montgomery County.

• Family Services of Southeast Texas, Beaumont.

• Montgomery County Performing Arts Society.

“The Power to Care Facebook Challenge was a new way for us to highlight the great work that nonprofits in our community are doing and to engage customers as well.” said Patty Riddlebarger, Entergy’s director of corporate social responsibility. “The response to the Power to Care challenge from customers and other Facebook users has been so positive, that we will be launching a new contest beginning in January.

“We encourage nonprofits and members of the community to continue posting their updates and news on The Power to Care Facebook page,” Riddlebarger added. “A random drawing will be held each month to select the ’post of the month.’ Winning agencies will receive a $1,000 grant.”

Last year Entergy Corporation and the Entergy Charitable Foundation awarded grants totaling more than $15.8 million to almost 3,000 nonprofit organizations.

Entergy Texas, Inc. provides electricity to more than 400,000 customers in 27 counties. It is a subsidiary of Entergy Corporation. Entergy is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, and it is the second-largest nuclear generator in the United States. Entergy delivers electricity to 2.7 million utility customers in Arkansas, Louisiana, Mississippi and Texas.