H-E-B is offering customers more ways to save with the launch of its annual layaway program in preparation for the upcoming holiday season. The Free Layaway Today program will be offered in all H-E-B plus! locations and requires no opening fee for customers to get started.

“As we expand our product offerings, this layaway program is another way we can offer families more value, and in turn more savings,” said Bill Anderson, H-E-B Group Vice President of General Merchandise. “Free Layaway Today will allow families to stretch their dollars and plan out their budget this holiday season.”

The layaway program will run from Sept. 1 through Dec. 12, and can be used toward the purchase of small appliances, toys and electronics. To help make this program more valuable for families, there are no fees to open and maintain a layaway account. The minimum purchase is $50, with each item having at least a $15 value, and a down payment of either $10 or 10 percent of the total purchase, whichever is greater. Each H-E-B plus! location will have a special layaway area, located in the electronics department, with dedicated partners to assist customers with layaway purchases.

In order to bring even more savings to our customers, H-E-B will be offering special promotions in September and October on popular general merchandise items and new this year, a sweepstakes for all customers who make a layaway purchase. One winner a week from Sept. 15 to Oc. 26 will be selected at random to receive a $500 H-E-B gift card which may be used towards their layaway balance or for any other purchase. No purchase necessary to enter. Must be 18 years of age, and a Texas resident.

See official rules at heb.com/layaway for prize information or to enter drawing by mail without a purchase.

“H-E-B is committed to offering new programs and opportunities that bring more value to our customers,” said Cyndy Garza-Roberts, H-E-B Public Affairs Director. “We want to help everyone who shops our stores save money during the holiday season.”

Customers will be made aware of the program and special offers through in-store signage, print ads and digital and social media channels. Layaway is subject to terms and conditions (including cancelation fee) – see heb.com/layaway for full program details.